Company entrepreneurs are often taken off-guard by online reputation problems. Many don’t even understand they need to be worried about their reputation online. A common concern I hear is:
- Why are people stating bad things about us on the Online?
- What can we do about it?
Even worse, the unfavorable reviews are often on internet websites that rank high in search engines, so anyone doing a search on the business name will most likely see them. Whether the comments are true or not, these unfavorable search results jeopardize the company’s online reputation.