Thursday, 28 April 2016
Many marketing and advertising professionals fail to recognize how poor online reputation management can harm their company’s revenue.
You should never underestimate the cost of a poor reputation. For example, A Businessperson notes he once discussed with a company that had a severe online reputation issue. When potential customers explored the company’s name, 8 of the top 10 Google outcomes were unfavorable. After very careful review of their positions and prior-year earnings, he approximated the venture was losing nearly millions dollar a year in sales because of negative search engine results. The company proved his estimates were accurate — but low.
Onlinereputation management definitely has a big impact on a company’s revenue.