Thursday, 28 April 2016
Online Reputation Management Tips for Brand Marketers
Many marketing and advertising professionals fail to recognize how poor online reputation management can harm their company’s revenue.
You should never underestimate the cost of a poor reputation. For example, A Businessperson notes he once discussed with a company that had a severe online reputation issue. When potential customers explored the company’s name, 8 of the top 10 Google outcomes were unfavorable. After very careful review of their positions and prior-year earnings, he approximated the venture was losing nearly millions dollar a year in sales because of negative search engine results. The company proved his estimates were accurate — but low.
Onlinereputation management definitely has a big impact on a company’s revenue.