Many
marketing and advertising professionals fail to recognize how poor online
reputation management can harm their company’s revenue.
You should
never underestimate the cost of a poor reputation. For example, A
Businessperson notes he once discussed with a company that had a severe online
reputation issue. When potential customers explored the company’s name, 8 of
the top 10 Google outcomes were unfavorable. After very careful review of their
positions and prior-year earnings, he approximated the venture was losing
nearly millions dollar a year in sales because of negative search engine
results. The company proved his estimates were accurate — but low.
Onlinereputation management definitely has a big impact on a company’s revenue.
